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1 клише рекламного объявления
Advertising: advertising blockУниверсальный русско-английский словарь > клише рекламного объявления
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2 шрифт гротеск с засечками
Advertising: block serif type, block serifed typeУниверсальный русско-английский словарь > шрифт гротеск с засечками
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3 блок набора
Advertising: block of type -
4 блок рекламных объявлений
Advertising: block of adsУниверсальный русско-английский словарь > блок рекламных объявлений
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5 блочная закупка
Advertising: block booking -
6 блочный принцип составления программ
Advertising: block programmingУниверсальный русско-английский словарь > блочный принцип составления программ
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7 блочный формат
Advertising: block format (например, подачи рекламы) -
8 закупка блока
Advertising: block booking (времени или места) -
9 надпись гротесковым шрифтом
Advertising: block letteringУниверсальный русско-английский словарь > надпись гротесковым шрифтом
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10 надпись рубленым шрифтом
Advertising: block letteringУниверсальный русско-английский словарь > надпись рубленым шрифтом
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11 печатание с деревянных клише
Advertising: block printing, woodcut printingУниверсальный русско-английский словарь > печатание с деревянных клише
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12 рекламный блок
1) Telecommunications: advertising block (ad block), advertising unit ( ad unit)2) Advertising: block of ads, break, commercial pod, commercial brake (http://moscow-translator.ru/techtranslation-english), commercial module -
13 Anzeigendienst
Anzeigendienst
advertising service;
• Anzeigendirektor advertising (advertisement) director;
• Anzeigendisposition placing space orders (US coll.);
• Anzeigeneinnahmen ad revenues (US);
• Anzeigeneinstufung nach dem Werbetext order-of-merit rating;
• wiederkehrendes Anzeigenelement standing detail;
• Anzeigenentwurf advertising design;
• Anzeigenerinnerungstest blind product text;
• Anzeigenerscheinungsplan schedule of insertions;
• Anzeigenexpedition advertising agency, publicity agent, space buyer (US coll.);
• Anzeigenfachblatt advertising paper;
• Anzeigenfachmann advertising expert, adman;
• Anzeigenfestpreis flat rate;
• Anzeigenflaute flatness in the advertising business;
• Anzeigenfließsatz undisplay (US);
• Anzeigenfriedhof newspaper graveyard, cocktail of ads (US);
• Anzeigengebühren advertising charges (fees), adrates (US);
• Anzeigengestalter advertisement designer;
• Anzeigengestaltung creative copy and art work;
• Anzeigengestaltung an verschiedene freiberuflich tätige Grafiker vergeben to order art work from free lancers;
• Anzeigengröße space size (US coll.);
• verschiedene Anzeigengrößen mixed space units (US coll.);
• Anzeigengrundmaß inch, agate line (US);
• Anzeigengrundpreis open (basic) rate, open time rate (US);
• Anzeigenhäufigkeit frequency of insertion;
• Anzeigenjahr contract year;
• langfristig geplante Anzeigenkampagne replanned advertising campaign;
• Anzeigenkäufer space buyer (US coll.);
• Anzeigenkennzeichnung keying an advertisement;
• Anzeigenklischee advertising block;
• Anzeigenkosten space charges (fees) (US coll.);
• bedeutsamer Anzeigenkunde large newspaper space user (US coll.);
• Anzeigenkunde der Hauptausgabe national advertiser;
• Anzeigenleeraum belegen to buy remnant (standby) space (US coll.);
• Anzeigenleiter advertisement director (Br.), advertisement (publicity, advertising, US) manager;
• auf der Auflage beruhende Anzeigenliste circulation rate base;
• Anzeigenmaß inch, agate line (US);
• Anzeigenmittler space broker (US coll.);
• Anzeigenplantage newspaper graveyard, cocktail of ads (US);
• Anzeigenplanung nach Verlegerwahl run of paper;
• reservierter Anzeigenplatz reserved position;
• Anzeigenplatzierung placing of advertising, ad position (US). -
14 блочная реклама
1) Cinema: block advertising -
15 Klischee
Klischee n 1. GEN cliché (Redewendung); 2. MEDIA block (Typographie)* * ** * *Klischee
(drucktechn.) [printing] block, cast, cut, engraving, stereotype, cliché (Br.);
• nicht mehr benutztes Klischee dead plate;
• fotomechanisches Klischee process block;
• Klischee herstellen to plate;
• [fotografisches] Klischee herstellen to photoengrave;
• Klischeeabzug block pull, engraved plate;
• Klischeeanstalt engraving establishment, cliché manufacturer (Br.), blockmaker;
• Klischeeanzeige advertising block;
• Klischeehersteller blockmaker, process engraver, photoengraver;
• Klischeeherstellung engraving [process];
• fotomechanische Klischeeherstellung [photo]engraving process;
• Klischeeherstellungskosten blockmaking charges;
• Klischeemontage composition;
• Klischeevorlage copy;
• Klischeevorstellung stereotyped idea. -
16 рубленый шрифт
1) General subject: block-letter2) Computers: sans serif, sanserif3) Engineering: Sans-Serif4) Information technology: sans serif font5) Advertising: block letter, sanserif type6) Patents: sans-serif type7) Publishing: sans8) Makarov: block type, lineale, monoline typeface -
17 форма высокой печати
1) Engineering: photoengraving2) Polygraphy: form of letterpress printing, letterpress printing form, letterpress printing plate, relief form, relief plate3) Advertising: block, printing block, relief blockУниверсальный русско-английский словарь > форма высокой печати
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18 Werbeblock
m TV commercial break* * *Wẹr|be|blockm pl - blocks or -blöcke (TV)commercial break* * *Wer·be·blocknt advertising block* * * -
19 Werbeblock
Wer·be·block ntadvertising block -
20 Anzeigenklischee
Anzeigenklischee
advertising block
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